5/30/2019
Healthwise Communications Team
When patients and members visit your healthcare website, how do they interact with the content? Short of using a crystal ball, how can you achieve a personalized experience with adjacent information, relevant content, and navigation tips on your site?
The answer is taxonomy—with a healthy dose of ontology.
Taxonomy is a static hierarchical set of classifications, and ontology represents the relationships between concepts. When you do a Google search, the site uses both to deliver not just the content you say you’re looking for, but also the content Google thinks you’re probably looking for based on a set of related concepts.
Understanding how taxonomy and ontology work together can modernize your website to meet customer expectations. Josh Schlaich, Healthwise’s director of product marketing, sat down with Reed Smith and Chris Boyer of the Touch Point Media podcast to explore ways you can implement taxonomy and ontology across your organization’s site to increase patient conversion and become your patients’ most trusted source of health information.
Highlights from the podcast:
Listen to the podcast in full at https://touchpoint.health/podcast/tp118-taxonomy-and-hashtags-the-semantics-of-digital/ (Josh’s interview begins at the 28:00 mark). Josh Schlaich can be reached on LinkedIn.