Driving growth from Discovery to Recovery

WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey, from Discovery to Recovery.

Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients.

Medical illustrator working

Press & News

We get ink. Check out our press releases and news highlights.

Read Press Releases and News


We’re committed to innovation, and we’re recognized for the results.

See Our Awards


Learn about current job openings and how WebMD Ignite can be your best new gig.

Join Our Team

Our History

    • WebMD Ignite acquires Healthwise’s operating assets creating an industry-leading healthcare growth and engagement platform
    • Healthwise ranked #1 in Patient Education in the 2024 Best in KLAS report
    • Digital Health Awards Fall 2023—3 awards including Gold for video Quitting Tobacco: Managing a Slip Up
    • Released new digital health offering, Healthwise® Compass
    • Digital Health Awards Spring 2023—6 awards including Gold for medical illustration Learning About Safe Sleep for Babies
    • Digital Health Awards Fall 2022—7 awards including a Gold Award for Learning About Spinal and Epidural Anesthesia
    • AVIA Connect Top Patient Education Company
    • Digital Health Awards Spring 2022—7 awards including a Gold Award for Learning About Breast Cancer Surgery
    • Released FHIR-Enabled Healthwise® Advise Patient Education for Epic
    • Digital Health Awards Fall 2021—6 awards including Gold Awards for Hip Replacement: Before Your Surgery and Pediatric Asthma
    • Digital Health Awards Spring 2021—7 awards including a Gold Award for Diabetes: Daily Foot Check
    • Digital Health Awards Fall 2020 Silver Award—Thinking Small: 5 Things I’ve Learned About Writing Health Content for Kids
    • 2020 ClearMark Award of Distinction—Learning About LGBTQ Health
    • 2020 ClearMark Award of Distinction—Charlie Learns About Coronavirus
    • Digital Health Awards Spring 2020 Gold Award—Charlie Learns About Coronavirus
    • Healthwise offers free shareable COVID-19 resources to the public
    • Digital Health Awards Fall 2019 Gold Award
    • URAC Certificate of Full Accreditation, 2020–2022
    • FHIR® App for Care Coordination launches
    • Center for Plain Language 2018 Grand ClearMark Award
    • Center for Plain Language ClearMark Award—Digital Apps and Microsites
    • NCQA Certification, 2018–2020—Healthwise Self-Management Tools
    • URAC Certificate of Full Accreditation, 2018–2020
    • Content as a Service released—gives organizations the ability to use Healthwise content wherever and however they need
    • AVA Digital Gold Award—Video: Caring for a Drain After Surgery
    • National ClearMark Award of Distinction—Care Support Page, Diabetes: Your Feelings About Insulin Shots
    • National ClearMark Award of Distinction—eBrief, 5 Steps for Writing in Plain Language
    • Healthwise® Analytics—gives organizations the power to demonstrate impact and deliver value
    • Healthwise® SDM Skills Course—delivers training on shared decision making to enhance provider communication skills
    • AVA Digital Platinum Award—Video, Quitting Smoking: The Rewards Start Now
    • AVA Digital Gold Award—Video, ACL Reconstruction Surgery
    • Web Health Gold Award—Webcast/video, Quitting Smoking: The Rewards Start Now
    • Web Health Silver Award—Webcast/video, Deciding About Herniated Disc Surgery
    • NCQA Certification, 2014–2016
    • URAC Certificate of Full Accreditation, 2014–2016—Health Web Site Accreditation Program
    • URAC Certificate of Full Accreditation, 2014–2016—Content Provider Accreditation Program
    • ONC HIT Certification—Healthwise Patient Education EMR Module Certification Commission for Health Information Technology
    • National ClearMark Award of Distinction—Video, Diabetes: Stay in Your Target Range
    • Healthwise® Mobile Modules—brings action-oriented and decision-focused health education into consumers’ hands.
    • Healthwise® Video Library—increases patient engagement and satisfaction by delivering animated and expert-hosted videos that transform the complex into easy-to-understand health information.
    • Healthwise® Spanish Knowledgebase—provides easier access to health information for Spanish speakers.
    • Healthwise® Shared Decision Points—the first decision aids to proactively inform an organization about people’s preferences related to high-impact health decisions.
    • Healthwise® Patient Education EMR Module earns ONC-ATCB 2011/2012 certification
    • National ClearMark Award from the Center for Plain Language for the Arthritis Workbook
    • National Grand ClearMark Award from the Center for Plain Language for the Ix® Conversation on Dealing With Low Back Pain
    • 150 Healthwise® Decision Points—redesigned to help people consider the facts and their feelings when making health decisions.
    • NCQA HIP certifies 10 Healthwise interactive tools
    • Healthwise® Go-to-Web codes and new information on chronic conditions added to Healthwise books.
    • Information Therapy introduced—the concept of prescribing the right information to the right person at the right time.
    • Published the Information Therapy book, and launched the Center for Information Therapy.
    • British Columbia delivers Healthwise information to its entire population—includes printed, online, and nurse call center resources.
    • URAC gives web accreditation to the Healthwise® Knowledgebase. Extra cool—Healthwise is the first organization to receive this accreditation.
    • Partners Health Initiative announces that using Healthwise health content saves an estimated $34.5 million in unnecessary health care costs.
    • Blue Shield of California introduces the first web application of the Healthwise Knowledgebase.
    • Healthwise Knowledgebase on CD-ROM is delivered to our first digital customer, the Aetna call center.
    • First million-book distribution of the Healthwise Handbook is delivered to Kaiser Permanente.
    • First international edition of the Healthwise Handbook is delivered to South Africa.
    • First Healthwise® for Life, the Healthwise self-care book for older adults.
    • First edition of La salud en casa: Guía práctica de Healthwise, the Spanish Healthwise Handbook.
    • First Healthwise® Handbook
    • Donald W. Kemper founds Healthwise