3/22/2022
Steven Franklin, Product Marketing Manager
Patient education is an essential part of healthcare delivery. When providing patient education, you have many pieces of the puzzle to fit together: the content to provide, how to document education delivery, how to deliver the education to patients securely, and much more.
The essential first step is developing your content library. The right content library is comprehensive and understandable for your patients and gets results. Some of the hallmarks of high-quality health education include content that:
Specifically, effective patient education1:
For patient education materials, you can either develop the content yourself or partner with a patient education company to provide the content for you.
In the do-it-yourself (DIY) method, you produce all text, images, illustrations, video, and other multimedia items in-house. These items are customized to your organization and maintained by your staff.
DIY might be a good option if you have the resources to develop the content and need very specific content to meet your needs. Developing your own content is typically labor-intensive and requires writers, medical personnel, and marketing brand experts.
Some pros of a DIY approach:
Some cons of a DIY approach:
Relying upon a partner for patient education can be a good way to control costs and quickly establish a health education library. Patient education content providers are skilled in maintaining a vast library of content targeting a wide range of health conditions, medical devices, procedures, test, treatments, wellness, and more.
Some pros of a partner approach:
Some cons of a partner approach:
With a hybrid approach to patient education, you rely on a patient education partner for most of your “out of the box” educational content. You can then add supplemental content as needed that works specifically for your organization. For example, when creating materials about Type 2 Diabetes, you might include the main information from your patient education partner for definitions and information but supplement at the end with treatment options and information specific to your organization. Most education partners will have experience with a hybrid approach and will be able to provide flexible content where you need it.
The pros of a hybrid approach:
The cons of a hybrid approach:
There are a few basic questions to consider when selecting a DIY vs. partnership vs. hybrid approach for patient education. Use the questions below to help you decide which approach best fits your organization.
If you are ready to explore a partnership for your patient education needs, Healthwise is ready to help. Please contact us to learn more.
1 http://www.jblearning.com/samples/0763755443/55447_CH01_Dreeben.pdf