Grow Obstetrics Service Line Revenue

According to national statistics,14.5% of all pregnant women receive inadequate or no prenatal care. Digital health programs offer a cost-effective and meaningful way to reach new and expecting parents. Virtual options free up your time, reduce expenses, and lead to enhanced patient satisfaction.

Scale your support

Maintain a high standard of care without making clinicians put in extra time—and without compromising a patients’ feelings of support. A digital health program automatically delivers timely messages customized to each patient’s pregnancy stage.

Attract and retain patients

Augment traditional care with interactive tools and multimedia content that signals you’re a progressive, patient-focused practice. Best of all, you can rest assured that the content supports guidelines like the Baby-Friendly Hospital Initiative.

Boost clinician efficiency and satisfaction

Enroll patients in digital programs to enhance current prenatal education, cut costs, and optimize clinicians’ 1:1 time during appointments.

Meet Patients’ Expectations

Studies show expectant parents want web-based pregnancy apps. Half of OB-GYN patients expect to engage with their providers digitally. Stay in sync with what expectant mothers want by communicating essential safety and risk-reduction information.

Ease fears and increase loyalty

Preparing for a baby at any time is daunting, but preparing for a baby during a pandemic can be gut-wrenching. In times of crisis, a patient’s interactions with healthcare providers can trigger an immediate and lingering sense of trust and loyalty, leading to long-term relationships.

Provide user-tested content

Share accurate messaging pregnant women need about vital decisions, healthy habits, common concerns, and fetal development with our ear-to-the-ground insights. For instance, user testing has found that patients want breastfeeding information in their second trimester of pregnancy rather than the third trimester, when it’s typically offered.

Build positive patient relationships

Let the virtual program cover routine questions and information so you can have more targeted and tailored conversations during patient visits.

Newborn Care

Parents’ questions don’t end with the birth of their baby. The first 12 weeks of parenthood is a challenging time. Help reduce stress on parents, improve infants' outcomes, and lighten the load on clinicians with a virtual program.

Enlist parents in a newborn boot camp

Give new parents the critical information they need between well visits, such as basic newborn care and safety, feeding, diapering, calming a crying baby, and settling into a routine.

Support well-baby education

The Newborn Care program supports the American Academy of Pediatrics Bright Futures clinical framework for preventive care screenings and well-child visits, improving knowledge and adoption of appropriate parental care.

Fortify the patient-clinician bond

Foster better communication and have more targeted discussions during in-person medical encounters. Parents get standard information and answers to their most common questions through the Newborn Care program.

Available Pregnancy and Newborn Care Programs


This program includes education specific to each trimester of pregnancy. Expectant mothers learn how to have a healthy pregnancy, common body changes during each trimester, what is normal and when to call the doctor, and what tests to consider. They also learn about breastfeeding, managing labor pain, preparing for delivery, signs of labor, what happens during labor, and how to prepare to care for a newborn

Newborn Care

This program includes education for the first 4 weeks; newborn care, such as feeding, diapering, swaddling, safe sleep, and car seat usage, as well as where to find support. It also includes education for 5 - 12 weeks; signs of hunger and sleep, settling into a routine, how to calm a crying baby, choking prevention, growth and development, and parent self-care.