5 Reasons Health Care Organizations Crush on Content as a Service

Andrea Blum, Director, Solution Strategy

Editor’s note: Over the next few weeks, we’re talking about Content as a Service (CaaS). In this post, we’ll look at the benefits of CaaS to health care organizations. Next, we will present several integration examples. Finally, we will discuss the API technology that enables all the benefits of CaaS.

What exactly is Content as a Service (CaaS)? Here’s the techy definition: It’s structured, nimble content that enables organizations to seamlessly combine their own messaging with health education and patient engagement content from a trusted health content provider within their own applications.

Uh, okay. Why is it so great from the health care organization’s perspective? Here are a few reasons:

  1. CaaS is delivered as structured content—short, precise, predictable content components that have rich metadata. Structured content makes it easier for health care organizations to focus on their expertise and direct it toward specific audiences. They can deliver chunks of targeted information at just the right time and avoid overwhelming patients with long, comprehensive topics. Think of information geared toward a patient with diabetes. CaaS examples might include text and visual selections about the symptoms of diabetes, self-management of diabetes, and the complications of mismanaged diabetes.
  2. Organizations find it increasingly difficult to write and maintain their own health content. With CaaS, health care organizations don’t have to worry about creating and maintaining health information. They can focus resources on the quality and relevance of their own content—information about their organization, their services, and their experts. They can still promote a new, state-of-the art cancer treatment, an enhanced patient experience—whatever they want to promote or celebrate. And they can rely on a trusted, health information vendor who specializes in up-to-date, evidence-based, patient-friendly content to provide the health education component.
  3. Health care organizations can count on the most current health content without having to re-implement or manually update anything. CaaS is hosted by the content provider and delivered via modern APIs. This means that the organization can count on always providing the most up-to-date content without having to re-implement or manually update anything. This frees up scarce IT resources for the many other technology projects that health care organizations need to prioritize.
  4. The structured content delivered through CaaS is free from presentation. It comes as HTML fragments, enabling health care organizations to fully control the user interface and user experience. Patients will enjoy a cohesive experience that’s consistent with your brand.
  5. CaaS makes it easy to reuse content. Health care organizations can use the same content in multiple applications, use cases, or devices, ensuring that their patients get consistent information across the board.

Look for more information in our next blog where we’ll talk about examples of integration use cases.


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